Can Taobao Livestream Afford to Lose its Top Influencer Viya?

图片地址：https://images.tmtpost.com/uploads/images/2021/12/fd613aeb36666fc28fcf89b4af189829_1640414219.jpeg

Famous Chinese influencer Viya was in the darkest hour of her career on December 20 when she was fined 1.341 billion yuan (US$210 million) for tax evasion. Her livestreaming channel on Taobao was subsequently banned by the platform.Viya’s fall from her peak marks the end of a "Wild West" era for the e-commerce livestream industry, as thousands of influencers rushed to check their own tax filings to comply with